Straightforward answers about how I work, what projects typically cost, how long things take, and what to expect from working with MARS. If what you need is not here, the contact page is the fastest route to an honest answer.
Most of the people looking for your business right now are holding a phone. They are on a train, in a car park, or half watching television. If your site makes them pinch and zoom to read a phone number, they will go back to the search results and pick someone else.
Responsive design is what stops that happening. It is also one of the clearest dividing lines between a site that generates enquiries and a site that simply exists.
Responsive design means a single website that reshapes itself to fit whatever screen it lands on. Same content, same address, same admin area. The layout, image sizes and navigation adapt so that a 390 pixel phone and a 27 inch monitor both get a version that makes sense.
The modern approach starts with the phone and scales up, because that is where the majority of the traffic is. Designing for desktop and shrinking afterwards produces the cramped, awkward mobile experience most people have already met.
Google uses the mobile version of a page to decide how it ranks. If your mobile experience is slower, thinner or harder to use, that is the version being judged. Responsive design and search performance are the same conversation.
Core Web Vitals measure how quickly the main content appears, how soon the page becomes usable, and whether things jump around while it loads. All three behave differently on mobile data, and all three feed into rankings.
Tap targets sized for fingers, forms that fit the screen, phone numbers that dial when tapped, and a menu that opens without a fight. Each of these removes a small reason to leave. Together they move the enquiry rate noticeably.
A single responsive build means one set of content to update, one set of analytics, one SEO footprint and one thing to maintain. Separate mobile sites split all of that and create duplication problems in search.
Foldables, tablets, large phones and whatever arrives next are handled by the same flexible system. A responsive site built on sensible breakpoints keeps working without a redesign every time hardware shifts.
Open your own site on your phone and try to do the thing you want a customer to do. Find a price. Book a slot. Send an enquiry. Time it. If any step is fiddly, that is a real cost, repeated across every visitor.
Mobile trouble is often one symptom of a build that has aged out. There are nine more worth checking in is it time to redesign your website.
Then run the page through Google PageSpeed Insights and look at the mobile score rather than the desktop one. The desktop number is usually flattering and rarely the one that matters.
Some sites need a rebuild. Plenty only need targeted work on speed, layout and navigation. The way to tell which situation you are in is to look at the evidence rather than the symptoms.
A website audit covers mobile performance, technical health, SEO and conversion, and comes back as a branded PDF within 48 hours with a 30 minute call to talk it through. If you would rather start a conversation, get in touch here.
Free
SEO Audit
