If you run a small business in Eastbourne or the surrounding areas, your Google Business Profile is one of the most powerful free tools you have to attract local customers. A well-optimised profile helps you appear in local search results, on Google Maps, and in AI-powered search summaries, including Google’s new Search Generative Experience. As AI plays a bigger role in how customers find businesses online, it is more important than ever to keep your profile accurate, active, and complete.
This guide shares 10 proven ways to optimise your Google Business Profile. These tips not only help customers choose you but also give your business the best chance of being featured in AI-driven search results.
Make sure to fill in all parts of your Google Business Profile, including your business name, address, phone number, website, categories, opening hours, description, and services. Providing full information makes it easier for Google to understand your business and show it to the right customers.
Check that your business name, address, and phone number are exactly the same everywhere online, including your profile, website, and directories. This consistency builds trust with Google and helps your business rank higher in local search results.
Select a primary category that best fits your business and add secondary categories where relevant. This tells Google exactly what services you offer and makes it easier for customers to find you when searching for specific local businesses.
Describe what your business does and where you operate in natural, easy-to-understand language. Use terms your customers would use when searching, such as “friendly café in Eastbourne” or “trusted electrician serving Sussex.” Avoid jargon or overcomplicated phrases.
Upload clear, professional images of your business premises, products, team, or completed work. Fresh photos make your profile more attractive and help customers feel confident choosing your business.
Encourage happy customers to leave Google reviews and reply to them promptly. Reviews show that you care about your customers and provide social proof that can influence potential clients.
Make sure your profile shows your current opening hours, including any changes for holidays or special occasions. Accurate hours prevent customer frustration and keep your listing trustworthy.
List all your services or products clearly on your profile. This helps Google match your business to relevant searches and allows customers to quickly see what you offer.
Use Google Posts to share news, special offers, or upcoming events. Regular updates show that your business is active and engaged, which can improve your visibility in search results.
Allow customers to contact you directly through your profile’s messaging feature. Quick and helpful replies improve customer experience and can increase your chances of being recommended in search.
AI tools, including Google’s Search Generative Experience, rely on clear, consistent, and detailed information to recommend businesses. A complete, optimised profile helps AI understand and choose your business for summaries, overviews, and local recommendations.
If you want tailored advice on improving your Google Business Profile or making sure your website and content are ready for AI search, get in touch with MARS. I help Eastbourne businesses build a digital presence that works.
