Welcome, Eastbourne business owners. If you're ready to grow your local brand online but feel unsure where to start, this guide is for you.

Whether you're a tradesperson, café owner or run a service-based business, digital marketing can help you reach more customers, stand out locally and drive long-term success.

1. Start With a Clear Goal

Before jumping into tools and tactics, decide what success looks like for you. Do you want more local foot traffic, online bookings, product sales, or newsletter sign-ups? Every good marketing plan starts with a clear outcome in mind.

2. Build a Website That Works

Your website is your digital storefront. Even if most of your customers are local, they’re checking you out online first. Make sure your site:

• Loads quickly
• Looks great on mobile
• Has clear contact details and calls to action

If you’re based in Eastbourne, mention that on your homepage and contact page. It helps with local SEO.

3. Get Found on Google (Local SEO)

When someone searches “plumber in Eastbourne” or “best cafés near me,” your business should show up. Start by:

• Claiming and optimising your Google Business Profile
• Getting listed on local directories (like Yell, Thomson Local, and Eastbourne-focused sites)
• Using relevant keywords in your website content (e.g. “Eastbourne florist”)

4. Create Useful, Local Content

Blog posts, FAQs, or how-to guides can help attract people searching for answers. For example:

• “Top 5 Wedding Venues in Eastbourne” if you’re a local photographer
• “How to Maintain Your Gutters in Coastal Areas” if you’re a tradesperson

Good content builds trust and helps with rankings.

5. Use Social Media with Purpose

Facebook, Instagram, or even LinkedIn can work well for building community and visibility. But instead of trying to do everything:

• Pick one platform your customers actually use
• Post consistently
• Promote local events, customer reviews, and behind-the-scenes updates

Social media works best when paired with a strong website.

6. Measure and Improve

Use free tools like Google Analytics and Google Search Console to see how people find and use your site. Look for:

• Where traffic comes from
• Which pages people visit most
• What keywords you're showing up for

Then refine your content, pages or listings based on what’s working.

Final Thoughts

Web marketing doesn’t have to be overwhelming. For Eastbourne businesses, success starts with the basics: a strong website, local visibility, and content that connects with your audience. Focus on building real relationships and offering value; the clicks, calls, and conversions will follow.

Need help getting started? Our team at MARS works with Eastbourne businesses like yours to build and grow their digital presence.

Ready to take the first step? Your digital journey starts today.