If you're running a business in Eastbourne, you already know how important it is to show up on Google. Whether you're a builder in Meads, a therapist in Hailsham or a café near the seafront, local customers are searching for what you offer.
The good news? You don’t need to hire an agency to start improving your search ranking. Here are a few practical things you can do right now to help more people find you online.
This is the first step. When someone searches for a local service, your Google Business Profile is often the first thing they’ll see.
Make sure to:
This small piece of real estate can make a huge difference in local visibility.
Your website needs to clearly say what you do and where you do it. This helps Google match you with people searching nearby.
How to do it:
Don’t overdo it. Just keep your writing clear and helpful with a local focus.
Google loves fresh, relevant content. Publishing blog posts about your area shows you're active, local and knowledgeable.
Ideas for posts:
This kind of content helps people find you and builds trust.
Links from other trusted websites help Google see your site as credible. The more good-quality links you have, the better.
Where to look:
Just focus on links from real businesses or organisations that are actually based here.
Most people looking for local services use their phones. If your website looks off on a mobile, visitors won’t stick around.
Check that:
Google rewards mobile-friendly websites, especially for local searches.
Reviews are a key trust signal. They can also improve your visibility on search results and map listings.
Best approach:
People trust local recommendations, especially when they’re recent.
Improving your search visibility doesn’t need to be expensive or overwhelming. You know your business, and with a few focused actions, you can help it get discovered online.
Start with your Google Business Profile, tidy up your website content and make sure you’re showing up for local searches. If you’ve already got a site but you’re not sure what to do next, we’d be happy to take a look.
Let’s put your business on the map, literally.
If you're running a business in Eastbourne, you already know how important it is to show up on Google. Whether you're a builder in Meads, a therapist in Hailsham or a café near the seafront, local customers are searching for what you offer. The good news? You don’t need to hire an agency to start […]
With the rise of AI tools like ChatGPT, it’s easy to wonder whether SEO (Search Engine Optimisation) is becoming obsolete. After all, AI can generate content, answer questions, and assist in marketing efforts. But is SEO really dead? The answer is no. In fact, SEO is evolving, and AI is becoming a valuable tool in […]
Hey there, fellow entrepreneurs! Building your online presence is a crucial step for businesses, and the choice between a single-page website or multi-page website can be a pivotal decision. But fear not, as we embark on the journey of understanding which web design structure suits your business best. Understanding the Basics So, what's the deal […]
For many local businesses, social media can feel like the main way to connect with customers. It’s fast, visible and always moving. But while Facebook, Instagram and TikTok have their place, your website still plays a key role in helping your business grow, build trust and get found by the right people. Here’s how your […]
Your website is often the first impression your business makes. If it isn't helping you grow or connect with your audience, it might be time for a website redesign. Here are ten signs it could be holding you back. 1. It Looks Outdated Design standards evolve quickly. If your site feels stuck in the past, […]
Welcome, Eastbourne business owners. If you're ready to grow your local brand online but feel unsure where to start, this guide is for you. Whether you're a tradesperson, café owner or run a service-based business, digital marketing can help you reach more customers, stand out locally and drive long-term success. 1. Start With a Clear […]
Hey there, savvy business owner! Still clinging to that old, dusty website? Well, it's time to shake things up and serve your customers a fresh digital delight! Here are five sizzling reasons to stop procrastinating and hit the "refresh" button on your online presence: First Impressions Rule! Picture this: You're meeting a potential client for […]
In today's digital age, it's more important than ever for small businesses to have a strong online presence. And one of the best ways to achieve this is through search engine optimization (SEO). SEO is the process of optimizing your website design and content that it ranks higher in search engine results pages (SERPs). When […]
Having a strong online presence is crucial for small businesses to thrive. A well-designed website can be your most valuable asset, serving as a 24/7 marketing tool that reaches potential customers worldwide. However, in today's diverse digital landscape, it's not enough to have just any website. It needs to be responsive. In this blog post, […]
In today's digital age, it is more important than ever for small businesses to have a website. A website can help businesses to: Establish an online presence and reach a wider audience Provide information about their products and services Take online orders and payments Connect with customers on social media Build trust and credibility Improve […]