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Your website is often the first real impression your business makes. When it stops pulling its weight, the signs are usually there for a while before anyone acts on them.
Here are ten of them. If several sound familiar, a rebuild is probably the better investment over patching.
Design conventions move quickly. Stock photography, small type, heavy borders and cramped layouts all place a site in a particular era, and visitors read that as a signal about the business behind it. A current design says you are active and paying attention.
A high bounce rate on your main pages usually means the visitor could not immediately tell whether they were in the right place. That is a messaging and layout problem far more often than a traffic problem.
Speed affects both rankings and revenue. Oversized images, bloated page builders and unnecessary scripts are the usual culprits. Run your key pages through PageSpeed Insights and look at the mobile figures.
Most of your traffic arrives on a phone, and Google judges your site on its mobile version. If the menu is awkward, text overflows, or buttons are hard to hit, you are losing people at the door.
Thin pages, one catch-all services page, missing headings and no internal linking leave a site with very little to rank. Structure is what SEO builds on, and it is decided during the build.
Open the three sites ranking above you for your main service. If theirs are clearer, faster and more convincing, buyers are making the same comparison you just did.
That instinct is worth listening to. If you would rather describe your work than show the page about it, the page is underselling you.
Deep menus, vague labels and buried contact details all add friction. A visitor should be able to reach any important page in two clicks and know exactly what to do next on each one.
You should be able to edit copy, swap an image and publish a post yourself. If routine updates need a quote and a lead time, the site is holding your marketing back. Every site I build comes with proper training and full access.
New services, a different market, sharper positioning, better clients. If the site still describes the business you ran three years ago, it is attracting the enquiries you used to want.
Some of these have quick fixes. Others point to foundations that will keep causing problems. The way to tell them apart is to look at the site properly rather than react to the most annoying symptom.
If a rebuild is where you land, it helps to know the range before you start the conversation. I publish mine in how much does a website cost in the UK, and the checks any new site should pass before going live are in what a proper website launch actually includes.
A website audit covers SEO, performance, technical health and conversion, and comes back as a branded PDF within 48 hours with a 30 minute walkthrough call. You come out of it knowing which of these ten actually apply and what each one is costing.
If you would rather talk it through, tell me where you are and where you want to get to.
Free
SEO Audit
