In this post (4 sections)
In short
- OpenAI is testing a way for businesses to claim their profile in ChatGPT, spotted on 6 November 2026.
- Once live, it will show how often ChatGPT mentions your business and how many people click through to your website.
- ChatGPT builds its answers from its own index, Google, Google Maps, Bing, Yelp and TripAdvisor.
- Five steps you can take today get your business recommended now and ready to claim at launch.
OpenAI is testing a way for businesses to claim their profile inside ChatGPT, much like you claim a Google Business Profile today. A screenshot of the sign-up screen surfaced on 6 November 2026.
Once it launches, you’ll be able to see how often ChatGPT mentions your business, keep your products and details up to date, and set up an assistant that answers customer questions about you inside ChatGPT.
It’s still in testing. The work that gets ChatGPT to recommend your business is open to everyone right now, and that’s where I’d start.
Claim your business in ChatGPT: what the new screen offers
The screen invites you to “Claim your business in ChatGPT” and lists three things you’ll be able to do.
| Feature | What it does | What it gives you |
|---|---|---|
| See how your business shows up | Counts how often ChatGPT names your business in its answers, and how many people click through to your website, on a daily chart | Your first real numbers on whether ChatGPT is sending you customers |
| Show customers what you offer | Lets you add your products and keep your business details current | A say over the facts ChatGPT shares about you |
| Help customers make decisions | Sets up an assistant for your business that answers customer questions using information you provide | A way to answer questions inside ChatGPT, day and night |
To get access, you confirm you’re authorised to represent the business, in the same spirit as verifying a Google Business Profile.
What we know so far
The feature was spotted by e-commerce analyst Juozas Kaziukėnas, who first saw early versions of it in August 2026. He reports it sits within a wider “Business Hub” in ChatGPT, and that verification can work by connecting an online shop. Search Engine Roundtable notes it is aimed at ChatGPT’s everyday answers, separate from ChatGPT’s paid ads.
| Confirmed from the screenshot and reports | Still to find out |
|---|---|
| Daily counts of mentions and clicks to your site | The launch date |
| Space to add products and business details | Whether it opens to UK businesses at the same time |
| An assistant you brief yourself | Any cost |
| A verification step for business owners | How service businesses with no online shop will verify |
The dashboard reports how often you appear. To see which questions led customers to you, and how you compare with competitors, you’ll still pair it with a regular check of your own. I cover that in step five below.
How to get your business mentioned by ChatGPT: five steps
ChatGPT builds its answers from many sources at once. Research by Peec in September 2026 found it draws on its own index of the web, Google’s results and Maps listings, Bing, Yelp and TripAdvisor. So the best preparation is making your business easy to find, and described the same way, across all of them.
- Finish your Google Business Profile. Google’s results and Maps listings feed into ChatGPT’s answers, so a complete profile with current services, hours, photos and recent reviews works twice over.
- Claim your Bing Places listing and add your site to Bing Webmaster Tools. Both are free, take under an hour, and put your details in front of another source ChatGPT uses.
- Make your details match everywhere. Your business name, address, phone number, opening hours and list of services should read the same on your website, Google, Bing, Facebook and any directory you’re listed on, including Yelp and TripAdvisor if you’re in hospitality.
- Give each service its own page. A page per service that states what you do, where you cover, typical prices and how long jobs take gives ChatGPT clear facts to quote.
- Ask ChatGPT about your business today. Open a fresh chat and type the questions your customers ask, for example “who’s the best electrician in Eastbourne?”. Note who gets named and what’s said about you. That’s your starting point to measure against when the dashboard arrives.
All five also help you on Google, so the time pays off whatever OpenAI’s launch date turns out to be.
How I can help
I already set up and look after Google Business Profiles, Bing listings and service pages for businesses across East Sussex, and I check how AI tools describe them as part of my AI search visibility work. When OpenAI opens the doors, I’ll claim and set up ChatGPT profiles for the businesses I work with that same week, and I’ll update this post with the full setup steps.
If you’d like to know how ChatGPT describes your business today, get in touch. I’ll run the check and send you what I find.
Sources
- OpenAI Working On ChatGPT Tools For Business For Analytics & Citations (opens in a new tab), Search Engine Roundtable, 6 November 2026
- Juozas Kaziukėnas’s original LinkedIn post (opens in a new tab), 6 November 2026
- Where ChatGPT search results come from (opens in a new tab), Peec, September 2026
