Local customers no longer rely solely on Google blue links. Instead, they ask AI tools like ChatGPT. They also use voice assistants like Alexa and Siri, so they expect answers fast. For businesses in Eastbourne, SEO in 2025 means more than just ranking on Google. You also need to show up where customers search, including AI tools, voice assistants, and answer engines.
In this guide, you will learn how to help your business appear in the places that matter: search results, AI summaries, featured answers, and voice search recommendations.
Your website appears in search results when people look on Google and Bing. To stay visible:
✅ Make sure your website is fast, mobile-friendly, and easy to navigate (start with Google PageSpeed Insights as a free tool)
✅ Write clear, useful content that matches the searches people make
✅ Focus on local terms like "Eastbourne roofer" or "best café in Eastbourne"
✅ Add internal links to key pages so Google and Bing can index your site properly
👉 Example: If you run a roofing business, a page titled Roof Repairs in Eastbourne with clear headings and service areas will help you rank in search results.
AI tools like Google, Siri, and Alexa pull quick answers from trusted sites. To appear in featured snippets and voice replies:
✅ Write content that answers real customer questions directly
✅ Use simple headings like "How much does a kitchen fit cost in Eastbourne?"
✅ Add bullet points, tables, and lists where helpful
✅ Make your answers easy for Google to read out loud
👉 Example: An Eastbourne café could have a page answering "Do you offer gluten-free cakes?" and "Where can I park nearby?"
Generative AI tools like Google SGE, Bing AI, and ChatGPT scan trusted sources to create summaries. They link to sites that are clear, helpful, and well-structured. To improve your chances:
✅ Write original, detailed content that gives real value
✅ Break up text with headings and short paragraphs
✅ Add schema markup and internal links to relevant pages
✅ Make sure your site has up-to-date contact details, hours, and offers
👉 Example: If ChatGPT generates a list of top carpenters in Eastbourne, it will favour sites that describe services clearly and provide useful info like service areas and reviews.
Voice assistants like Google Assistant, Siri, and Alexa need clear, trustworthy info. They look at your Google Business Profile, reviews, and website.
✅ Keep your Google Business Profile accurate and complete
✅ Encourage and respond to reviews
✅ Use natural language so your content sounds right when spoken aloud
👉 Example: If someone in Eastbourne says "Alexa, who is the best-rated kitchen fitter near me?", your business is more likely to be mentioned if your profile is accurate and full of strong reviews.
✅ Keep your website and Google Business Profile up to date
✅ Write clear, direct answers to customer questions
✅ Focus on speed and mobile experience
✅ Build strong reviews and reply to them
✅ Post regular updates, offers, and FAQs
✅ Add internal links on your website, linking service pages, blog posts, and contact pages
✅ Use schema markup to help Google and AI tools understand your content
✅ Create resource pages that answer common customer questions in detail
✅ Get in touch if you would like help putting a full plan together
By taking these steps, you help your Eastbourne business stay visible wherever people search, whether it’s Google, voice assistants, or AI tools.
If you would like help building a strategy that fits your business, get in touch. I work with Eastbourne businesses to create practical plans that deliver results.
Email me at martial@marswebsites.co.uk or call 07307 687790 to get started.
