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Technical SEO · Eastbourne, East Sussex

Technical SEO, East Sussex.
Most ranking problems have a technical root cause. Crawl errors, slow page speed, indexing issues, duplicate content, and broken site architecture quietly suppress rankings regardless of how good the content is. I find and fix them.
Why technical SEO matters

Good content on a technically broken site does not rank.

Technical SEO is the part most businesses skip because it is invisible to the eye. The site looks fine. Pages load. Everything seems to work. But search engines are seeing a different version of your site and struggling to crawl, understand, and index it properly.

It is also where the fastest improvements come from. Fixing a crawl budget issue or a duplicate content problem can produce meaningful ranking improvements within weeks, without writing a single new page or building a single new link.
Technical issues are the most common reason businesses do not rank despite doing everything else right. They are also the most fixable.
Start with a conversation
Signs you have technical SEO issues

Does any of this sound familiar?

Your site ranks for some terms but not others with no obvious reason
Google Search Console shows crawl errors, indexing warnings, or coverage issues
Your Core Web Vitals scores are poor or failing in Search Console
Pages you expect to rank are not appearing in Google at all
Your site has duplicate content across multiple URLs
You have broken links, redirect chains, or incorrect canonical tags
Your site loads slowly on mobile despite looking fast on desktop
What I do

Technical SEO handled properly, not just the surface issues.

Technical SEO Audit

A focused audit using Google Search Console, GA4, and specialist crawl tools to identify every technical issue holding your site back. Delivered as a clear, prioritised action plan rather than a 60-page automated report. Every issue explained in plain language with a recommended fix and an honest assessment of how much it is likely to matter.
Crawl analysis
GSC data
Priority roadmap
Plain language

Crawlability and Indexing

I audit how search engines are crawling your site, identify pages that are being incorrectly blocked or excluded from the index, and fix the underlying issues. This includes robots.txt configuration, XML sitemap accuracy, canonical tag implementation, noindex directives, and crawl budget optimisation for larger sites.
Robots.txt
Sitemaps
Canonical tags
Index coverage
Crawl budget

Core Web Vitals and Page Speed

Google measures Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint as ranking signals. I audit your scores using real user data from Search Console, identify the specific causes of poor performance, and implement fixes covering image optimisation, render-blocking resources, server response times, and caching configuration.
LCP
CLS
INP
Image optimisation
Caching

Structured Data and Schema Markup

Schema markup tells search engines and AI tools exactly what your business does, what your pages contain, and how your content should be interpreted. I implement accurate, verified schema for local business, services, FAQs, breadcrumbs, and product data. Both Google and Bing use structured data to populate AI Overviews and enhanced search features.
Local business schema
Service schema
FAQ schema
Breadcrumb schema
AI visibility

Site Architecture and Redirects

Schema markup tells search engines and AI tools exactly what your business does, what your pages contain, and how your content should be interpreted. I implement accurate, verified schema for local business, services, FAQs, breadcrumbs, and product data. Both Google and Bing use structured data to populate AI Overviews and enhanced search features.
URL structure
301 redirects
Duplicate content
Internal linking
Canonicalisation

Ongoing Technical Monitoring

Technical issues do not stay fixed. WordPress updates break things. Plugins conflict. New pages are published with errors. As part of ongoing SEO retainers I monitor Search Console and crawl data monthly, catch new issues before they compound, and fix them as part of the regular workflow rather than waiting for a quarterly audit to surface them.
Monthly monitoring
GSC alerts
Crawl monitoring
Proactive fixes
Common issues

The technical problems I find most often.

These are the issues that appear most frequently in audits of WordPress and WooCommerce sites for businesses across East Sussex and beyond. Most sites have several of them without knowing it.
Very common
Pages indexed that should not be
Tag pages, category archives, author pages, and parameter URLs being indexed by Google and diluting crawl budget and authority signals.
Very common
Poor Core Web Vitals on mobile
Unoptimised images, render-blocking JavaScript, and third-party scripts causing slow LCP and poor INP scores that directly suppress mobile rankings.
Very common
Broken or chained redirects
Redirect chains from old URL structures passing through multiple hops before reaching the destination, losing authority and slowing load times at each step.
Common
Missing or incorrect canonical tags
Self-referencing canonicals pointing to wrong URLs, or pages without canonicals at all, causing Google to make its own decisions about which version to index.
Common
Inaccurate XML sitemaps
Sitemaps listing redirected, noindexed, or deleted pages, giving search engines conflicting signals about which URLs are current and important.
Common
Missing structured data
No local business, service, or FAQ schema on pages that would directly benefit from enhanced search features and AI Overview eligibility.
How I approach technical SEO

Diagnosis before prescription.

Every site has a different set of technical issues. I start with a proper audit using real data from Google Search Console, GA4, and specialist crawl tools before recommending anything. The priority order is based on what is actually suppressing your rankings, not a generic checklist applied to every site.

I handle all the technical work myself. There are no developers to brief, no delay between identifying an issue and fixing it, and no translation layer between the person who understands your SEO and the person doing the work.
Technical SEO is the foundation. Everything else, content, local signals, links, compounds on top of it. If the foundation has cracks, the rest of the investment underperforms.
See if we're a fit

Full technical audit using real data

I crawl your site, pull Search Console and GA4 data, and build a complete picture of every technical issue. Prioritised by how much each issue is likely to be affecting your rankings.

Fix the highest-impact issues first

Indexing problems, crawl errors, and Core Web Vitals failures get fixed before anything else. These are the issues most likely to produce visible ranking improvements quickly.

Implement schema and structured data

Accurate schema markup for your business type, services, and page content. Verified against Google's Rich Results Test and Bing's structured data validator before going live.

Monitor and maintain ongoing

New technical issues emerge constantly. Monthly monitoring catches them early and fixes them before they compound into ranking problems.

Common questions

Things people usually ask.

How quickly does technical SEO show results?

Faster than most SEO work. Fixing a crawl error or an indexing issue can produce visible improvements in Search Console data within days of Google recrawling the affected pages. Core Web Vitals improvements typically show in ranking data within 4 to 8 weeks.

Can technical SEO help with AI search visibility?

Yes directly. Both Google and Bing use crawled, indexed content as the source material for AI Overviews and Copilot responses. A site with crawl errors, blocked resources, or poor Core Web Vitals is less likely to be selected as a source regardless of content quality. Technical foundations and AI visibility are the same problem.

Do you work on WordPress and WooCommerce sites?

Yes. The majority of my technical SEO work is on WordPress and WooCommerce. I understand the common issues specific to these platforms, including plugin conflicts, theme-generated bloat, and WooCommerce URL and indexing problems.

Is a technical SEO audit a one-off piece of work?

A standalone audit is a legitimate starting point, particularly if you want to understand your current situation before committing to ongoing work. Many clients start with an audit and move into a retainer once they have seen the issues and the approach. New technical issues emerge over time so ongoing monitoring always adds value.

What tools do you use for technical SEO?

Google Search Console and GA4 for real user and crawl data. Screaming Frog for site crawls. PageSpeed Insights and Chrome DevTools for Core Web Vitals. Google's Rich Results Test for schema validation. I also use AI tooling to analyse data at scale and build automated monitoring workflows.

Do you work with businesses outside East Sussex?

Yes. Technical SEO is entirely location-independent. I work with clients across the UK, France, and the US. The technical issues affecting a WordPress site in Eastbourne are the same ones affecting a WooCommerce store in California.

Let's start a conversation.

Tell me where you are and where you want to get to. We will work out together whether MARS is the right fit.
See if we're a fit
07307 687790
hello@marswebsites.co.uk
78 The Beacon, Eastbourne, East Sussex BN21 3NW
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