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Every few months someone declares SEO dead. The current version blames ChatGPT: if AI answers the question directly, why would anyone click through to your site? It is a fair question with an unglamorous answer. SEO is doing well, because the AI tools everyone is worried about are reading the same web that Google indexes. […]
One of the first decisions in any website project is how much site you actually need. A single scrolling page, or a structured set of pages with their own addresses. The answer depends less on taste than on how people find you. Here is how I work it out with clients. The difference in plain […]
For a lot of businesses, social media feels like the main event. It is fast, it is visible, and it gives you something to point at every week. Meanwhile the website sits there, quietly, doing something harder to see. Both matter. They just do different jobs, and confusing the two is how businesses end up […]
Your website is often the first real impression your business makes. When it stops pulling its weight, the signs are usually there for a while before anyone acts on them. Here are ten of them. If several sound familiar, a rebuild is probably the better investment over patching. 1. It looks like it was built […]
If you run a business in Eastbourne and marketing has always been the thing you get to later, this is the version I would give you over coffee. No jargon, no channel worship, just the order I would tackle things in. It applies whether you fit kitchens in Hampden Park, run a studio in the […]
Your website is usually the first real impression a prospective client gets of your business. Before they call, before they meet you, before they see any of your work, they land on your site and make a judgement in about three seconds. If that site was built five years ago and has not been touched […]
Every growing business reaches the same point. The referrals are steady but flat, the ads only work while you keep paying for them, and you start wondering whether search could carry more of the load. It can. Search engine optimisation is the work of making your site the answer Google reaches for when someone in […]
Most of the people looking for your business right now are holding a phone. They are on a train, in a car park, or half watching television. If your site makes them pinch and zoom to read a phone number, they will go back to the search results and pick someone else. Responsive design is […]
Plenty of businesses grow for years on referrals and a Facebook page. It works, right up until it stops working. Then the question arrives: does a business like mine really need a website in 2026? Yes, and the reason has changed. A website used to be a brochure. Now it is the thing every other […]
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